Anthropologie expands to Europe

Lifestyle retailer Urban Outfitters anticipates its the transatlantic expansion of its Anthropologie brand with the appointment of James Bidwell to the new position of managing director of Anthropologie Europe. Bidwell joins the company from Visit London, previously the London Tourist Board, where he was chief executive since 2005. He was previously marketing director at department store Selfridges.

“We are excited that James will spearhead Anthropologie’s growth in Europe and the UK,” Urban Outfitters chief executive Glen Senk said. “James is a perfect fit with Anthropologie’s culture, which values creativity, initiative and genuine love of the customer. His significant experience in brand development and marketing combined with his global perspective will make him essential to Anthropologie’s successful expansion abroad.”

Anthropologie is the slightly more grown-up and sophisticated sister of Urban Outfitters, which already has 14 stores in the U.K., Ireland, Belgium, Denmark and Sweden.

Bidwell will be based at the brand’s new London office and report to Glen Senk, Chief Executive Officer of Urban Outfitters.

“Anthropologie is an amazing concept, business and brand,” said James Bidwell. “By combining a truly innovative and inspirational store experience with highly creative and engaging product, I am sure that Anthropologie will be as well received in London and the rest of Europe as it is in the United States.”