WWE Raw viewership up for Randy Orton-Drew McIntyre title match

Last night’s Raw averaged 1.78 million viewers, an expected increase over recent weeks due to the Drew McIntyre WWE Championship win over Randy Orton in the main event.

As expected, there was no major third hour drop due to that match going on last. On the flip side, the viewers gained from recent weeks were mostly over the age of 50, as the younger demos were down from last week, with 18-49 doing a 0.51 and 18-34 doing a 0.24.

The total audience was up five percent, but 18-49 was down four percent and 18-34 was down eight percent.

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Unlike last week, where the women’s audience maintained, this week it was different. From the first-to-third hour, women 18-49 were down 25 percent, showing women not being nearly as interested in the title match. Men 18-49 were up one percent, which is very unusual, but not unexpected. Teenage girls dropped 21 percent and teenage boys were up eight percent. Over 50 only dropped two percent, which is exceedingly low.

Raw was 27th for the night overall, which is better than it has been doing, as news numbers were down. Raw beat all entertainment shows on cable overall, losing only to NFL-related programming on ESPN (Chicago Bears vs. Minnesota Vikings did 11.45 million viewers, 3.23 in 18-49, and 2.41 in 18-34) and news shows. But Raw beat all news shows in 18-49, trailing only three NFL related shows on ESPN and Below Deck on Bravo (0.53).

Raw was fourth behind the NFL in males 18-49, sixth in 18-34, and fifth in males 12-34.

Raw was down 16 percent from the same week last year overall, 25 percent in 18-49, and 44 percent in 18-34.

The three hours were:

8 p.m. 1.87 million viewers
9 p.m.. 1.74 million viewers
10 p.m. 1.73 million viewers