WWE tested a new interactive experience at last Saturday night’s NXT TakeOver: WarGames II Event by handing out bracelets to fans as they entered The Staples Center. Fans had to activate the bracelet by sending a text message to a phone number provided. The bracelets changed colors during various Superstar entrances and were really used during The Velveteen Dream’s entrance. WWE Executives recently talked about overhauling the live event experience during a shareholder conference call as a way to help increase live event business and this could be one of the ways they plan on revamping things.
You can check out a few photos of the bracelets below:
WWE handing out LED bracelets for a light show at #NXTTakeover #WarGames pic.twitter.com/oarwziUX26
— Rick Zou (@Rick_Zou) November 17, 2018
This is interesting. #WWE is hanging out wearable LED lights. They direct you to text a code on them to a phone number. This number thanks you for registering to be part of the event.
Orchestrated light display maybe?#NXTTakeOver #WarGames pic.twitter.com/eVtX55CaAc
— Pro Wrestling Scorecards (@PWScorecards) November 17, 2018
Everyone got these War Games light up bracelets to wear ?? #nxttakeover pic.twitter.com/cPewnUirtG
— Kim (@kimberlasskick) November 17, 2018
Former WCW World Heavyweight Champion David Arquette was backstage at last Saturday night’s NXT TakeOver: WarGames II Event, just hours after his bloody incident with Nick Gage at The L.A. Confidential Indie Event. Actor O’Shea Jackson Jr., son of rapper Ice Cube, was also in attendance.