It’s official: Gwyneth Paltrow is speeding down the highway of success. Goop, the Oscar winner’s lifestyle brand and website, is launching its first-ever apparel line, dubbed Goop Label, InStyle can exclusively confirm.
So what’s in store? Details about what the collection will entail and how the items might look remain under wraps but Goop fans don’t have much of a wait ahead of them: The new line is set to launch Monday, Sept. 12.
As for whether or not we think the clothing will live up to Paltrow-approved expectations, let’s just say her previous collaborators can do the talking. Back in December 2015, Goop teamed up with Valentino for “Wonder Woman Valentino,” a themed capsule collection that knocked it out of the park and prior to that the brand produced a collaboration with Stella McCartney.
Recently, Paltrow also entered the world of beauty with Juice Beauty, a non-toxic skincare a makeup line that created plenty of buzz when it was unveiled earlier this year.
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Eager Goop Label patrons can visit goop.com/waitlist to find out exactly when they can get their first dose of the new collection.