As part of its Third Quarter 2010 financial results that were released on Thursday morning, World Wrestling Entertainment released the official pay-per-view buyrates and revenues for the quarter – and no surprise here, they’re down from last year.
WWE’s 3 pay-per-view events from July-September generated $13.6 million which is down 6.2% from $14.5 million in same quarter in 2009. PPV buys were down an alarming 16%.
Here is the breakdown:
– Money in the Bank (July) did 165,000 buys, down from the 267,000 buys that Night of Champions drew in July 2009.
– SummerSlam (August) did 350,000 buys, down from the 369,000 buys that SummerSlam 2009 drew.
– Night of Champions (September) did a 165,000 buys, down from the 169,000 buys earned by the Breaking Point in September 2009.
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(For more on WWE’s financial results, visit Corporate.WWE.com)