Zoë Saldana is the new face of 7 for All Mankind! The Star Trek Beyond actress stars in the brand’s stunning fall 2016 campaign for its new category of ultra-lightweight women’s jeans called b(air) denim.
According to a press release, b(air) denim “takes the combination of comfort and aesthetic to a whole new level.” This ultra-lightweight denim is the first of its kind to hold its shape while offering unparalleled comfort.
“I am thrilled to join forces with 7 for All Mankind, a jean that makes you feel beautiful, strong, and confident. I’m a denim girl through and through, and 7 has always been an essential part of my wardrobe,” Saldana, 38, said in a statement. “What I love most about this new collection, b(air) denim, is that they fit like a glove. As soon as you slip into them, they blend into your body, and you can’t help but feel sexy.”
The campaign—which will showcase a day in the life of a woman wearing b(air) denim—officially launches in July 2016. In addition to 30-second commercials, and the hashtag #bairEVERYWHERE, the campaign will feature multi-episode video series intended to capture how she lives and feels in her jeans. Watch one here:
PHOTOS: Zoë Saldana’s Red Carpet Style
Saldana ‘s campaign below.
Nathaniel Goldberg and Karen Kaiser/7 For All Mankind
Nathaniel Goldberg and Karen Kaiser/7 For All Mankind
Nathaniel Goldberg and Karen Kaiser/7 For All Mankind
Nathaniel Goldberg and Karen Kaiser/7 For All Mankind
Click Here: Australia Rugby Shop